Peter de Saint Phalle
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Tasty Data

IBM Tasty Data: Interactive Holiday Card

Copywriter

Direct Email, Interactive, Digital + Social Content

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Card recipients answer basic questions to get a totally unique holiday recipe:

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Watson used hundreds of data points gathered from Bon Appetit Magazine to come up with uniquely delicious results.

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After receiving their custom dish, cookers could scroll and discover other fun holiday recipes.

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Chefs who were daring enough to cook their recipes were encouraged to share their creations on Instagram using hashtag #TastyData.

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