Peter de Saint Phalle
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Southwest Airlines

Southwest Transfarency: Social Media Campaign

Senior Creative, Writer

Social Media Campaign, Digital Video, VO Scripting

Social Assets on a Budget

To promote Southwest Airlines' breadth of service to and from all LA area airports, we concepted and produced social videos and YouTube pre-rolls using only discarded B-roll footage from a previous SW campaign. 

Our ingenuity and knack for recycling enabled us to sell, and quickly produce, a fun film concept with client-friendly production costs. Part of the Southwest Airlines 2016-2017 "Transfarency" campaign.