vitaminwater summerjams: Interactive Vending Machine

Senior Creative, Cross-Functional Team Lead

Social + Physical Activation, Ideation, Gameplay, Messaging, Third Party Spotify Partnership, Digital Music Download, Physical Gameplay, Branded Social Media Content, Out of Home

Here’s how to play:

Choose a song, playback the pattern and you’ll get a free vitaminwater in your hand and a direct link to one of Spotify’s upcoming artist of the summer in your phone.

Get linked to Spotify and share the song you won

Winning players receive a code to unlock an upcoming Spotify artist on their phones. Different music genres correspond to different vitaminwater flavors.

Share on social

Players share the songs they’ve unlocked with fun, branded posts.

Out of Home

Interactive vending machines were designed to fit in seamlessly with Out of Home billboards and locale-specific messaging in both LA and NYC.