Earned Media TikTok

User Generated Content

Brand ambassadors describe the Body Program process by talking about their own weight loss journey, the struggles they’ve experienced and the success they’ve had with Ro weight loss specialists and GLP-1 treatment.

Ambassadors are given a series of prompts to make their messaging both personal and purposeful. The result are straightforward, relatable posts that inform and activate audiences.

Paid Media Instagram

Earned Media

Expert Advice from Ro Experts

Ro weight loss specialists like Dr. Steve take on the most asked questions about GLP-1 treatment.

Using a telegenic expert and scripted content to highlight the questions prospective patients are afraid to ask allows Ro to not only inform its audience, but to also be the brand that distinguishes itself by its judgement-free, accessible and effective care.

Paid Media TikTok

Brand Ambassadors

Brand Ambassadors with the highest engagement online were selected to tell personal stories in HiFi social posts.

Web Design / Interactive Quiz

Web Design and Interactive Quiz

The initial interactive quiz on the Ro Body Program homepage kicks off a user experience that exemplifies Ro’s RTBs: ease, accessibility and effectiveness.