IKEA Reality

Step into IKEA Reality — it’s like a normal IKEA show room set up, except way more fun.

Beat tricky storage puzzles, teleport to sustainable and panda-filled bamboo forest to explore IKEA sourcing or unlock more experiences by tickling hidden HJARTA pillows

When you've finished, you can check out the real version of the same room in the IKEA pop up showroom next door. 

IKEA Reality is a traveling experience where customers in new markets can get introduced to the design, form, function, quality, and affordability that sets IKEA apart.